Search Engine Optimization as Part of Your Website Project
Even the best website is of little use if your target audience can’t find it. That’s why search engine optimization is an integral part of every website project we undertake – not just an isolated, add-on service.
As a design agency in Munich, we develop corporate websites that integrate branding, user experience, and technical searchability.
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SEO as an integral part of our web design process
Search engine optimization doesn’t begin only after a website is published. Structure, content, design, and technical implementation all influence how well search engines understand a website from the very beginning.
These factors determine how quickly users can find important information.
We develop information architecture, page layout, and technology as an integrated process. Web design and SEO are planned by the same team members who understand your brand and corporate design.
For you, this means:
- Fewer interfaces and less coordination effort,
- a consistent integration of brand, content, design, and technology,
- a solid foundation for your website’s discoverability,
- and reduced coordination and customization efforts after launch.
SEO Basics in Our Website Projects
In the design and implementation phases, we pay particular attention to the following:
- a clear information architecture,
- a logical and user-friendly page structure,
- a clean heading hierarchy,
- understandable and descriptive URLs,
- meaningful page titles and meta descriptions,
- responsive and mobile-friendly design,
- fast loading times and technically optimized performance,
- technically optimized images,
- meaningful alt text for content-relevant images,
- a technically well-maintained and semantically clear implementation,
- meaningful internal linking,
- the basics of indexability,
- an XML sitemap and robots.txt file,
- correct meta-robots directives and canonical tags,
- and the basics for your business’s local discoverability.
Your Contact for Search Engine Optimization
Traditional SEO as the Foundation for Discoverability in AI Systems
AI-powered search and answer systems use publicly available web content to answer current questions and provide sources.
To do this, search engines must be able to find, understand, and correctly categorize business information. They require the same foundation as in traditional search engine optimization: technically accessible, indexable, and clearly structured content.
In addition, within the agreed scope of the project, we pay attention to:
- clear answers to your target audience’s key questions,
- unambiguous descriptions of your services and expertise,
- comprehensible technical information instead of generic platitudes,
- consistent information about the company, its location, and points of contact,
- clear connections between the brand, services, projects, and technical content,
- a structure that allows individual statements to be clearly categorized,
- technically accessible and machine-readable company information,
- up-to-date and verifiable statements.
We create a solid foundation to ensure that traditional search engines can easily find the content. At the same time, we make sure that AI-powered search and response systems can use this information as a source.
We cannot guarantee that a website will be mentioned, cited, or recommended by a specific AI system.
The specific scope of services is determined at the start of the project and transparently described in the proposal.
SEO and Post-Launch Website Maintenance
We offer targeted SEO services for websites that we design, develop, or manage on an ongoing basis.
Upon request, we can also optimize your website for search engines after it goes live.
Our SEO services include:
- Regular SEO monitoring,
- Assessment of the website’s technical quality,
- Optimization of existing pages,
- Further development of internal linking,
- Adjustment of page titles and meta descriptions,
- Support in structuring new content,
- Optimization for specific search topics and business goals,
- Verification that key company and service information is presented clearly, consistently, and is technically accessible.
The scope depends on your website, your goals, and the agreed-upon support. We offer SEO as an integral part of our own website projects. This service applies to websites that we develop ourselves and/or manage on an ongoing basis.
Clear differentiation of our SEO services
Our focus is on search engine optimization for our own website projects and the subsequent maintenance of these websites.
The following are not included in our offer:
- Guaranteed ranking positions,
- guaranteed mentions or recommendations by AI systems,
- isolated link-building measures,
- ongoing campaign SEO as a standalone, ongoing service,
- ongoing SEO support for third-party websites without any project or support context.
No reputable provider can guarantee specific search engine rankings or mentions by certain AI systems.
A clear scope definition from the outset establishes which deliverables are part of your project. It also helps you understand which goals can realistically be achieved.
Here’s How a Website Project with SEO Gets Done
Our structured process ensures that SEO fundamentals are taken into account in every phase of the project.
1. Kick-off – We’ll clarify:
- Your business goals,
- the relevant target audiences,
- the most important offerings,
- key user questions,
- important topics and search terms,
- information that search engines and AI systems should associate with your company.
2. Concept – We Develop:
- Information architecture,
- page structure,
- navigation,
- content logic,
- user flows and conversion paths,
- a clear mapping of topics to the appropriate pages.
3. Design – We Connect:
- Brand identity,
- visual hierarchy,
- readability,
- user guidance,
- responsive design.
4. Technical Implementation – We take into account:
- Performance,
- mobile display,
- indexability,
- technical page structure,
- internal linking,
- semantic markup,
- technically accessible and consistent company information.
5. Go-Live and Handover
Before the launch, we review the agreed-upon technical and content-related requirements.
You will then receive a clearly structured handover.
For websites that we have developed or that we manage on an ongoing basis, we can arrange for ongoing optimization.
Throughout the entire project, you will have a dedicated, experienced point of contact.
Branding and SEO Go Hand in Hand
As a design agency, we don’t view search engine optimization in isolation. A clear brand, understandable content, and a well-structured website all reinforce one another.
A well-thought-out brand strategy lays the foundation for original content that aligns with your company’s positioning and your target audience.
This positioning leads to the following:
- relevant topics,
- appropriate search terms,
- clear descriptions of services,
- plain language,
- convincing arguments for potential customers,
- unambiguous information that search and response systems can match to the right company.
A consistent brand builds trust, makes it easier to navigate, and helps users identify relevant content more quickly.
Your website project is always linked to our other services:
- Brand strategy as the strategic and content foundation,
- corporate design for a consistent visual identity,
- website concept for information architecture and user navigation,
- web design for visual design and technical implementation.
This way, strategy, design, content, and technical discoverability work together without you having to coordinate multiple separate service providers.
Why MWIMMERDESIGN
- Experience with brands, websites, and design since 2001,
- direct support from experienced contacts,
- strategic, creative, and technical services all under one roof,
- clear processes and transparent quotes,
- personal collaboration with quick decision-making,
- based in Munich and working with companies beyond the region.
We don’t just focus on individual search terms or technical measures. We develop websites that align with the brand, the offering, and the actual needs of their users.
This also includes clearly presenting services, expertise, and company information. These should be understandable to people, search engines, and AI-powered systems, and should be able to be appropriately categorized.
This creates a solid foundation for a website that communicates professionally and is designed to be easily found.
Frequently Asked Questions
Do you offer SEO services even without a website project?
SEO is an integral part of our own website projects. For websites that we have developed or that we manage on an ongoing basis, we provide SEO monitoring and targeted optimizations upon request. We do not offer ongoing SEO support for third-party websites that are not part of a project or ongoing management agreement.
Are you able to create an SEO-optimized website for me?
Yes. We conceptualize and design corporate websites that incorporate the essential technical and structural SEO fundamentals from the very beginning. The specific scope is determined jointly at the start of the project.
Do you take discoverability in AI systems into account?
Yes. Classic SEO fundamentals are also important for this. This ensures that publicly accessible content can be found, processed, and categorized by AI-powered search and response systems. In addition, we focus on clear service descriptions, specific answers to relevant questions, comprehensible expert information, and consistent information about your company. We lay the groundwork to ensure that your content is generally eligible to serve as a source for AI-powered systems. However, we cannot guarantee that a specific system will mention, cite, or recommend your content.
Do you guarantee specific rankings?
No. Reputable search engine optimization cannot guarantee specific rankings. We create the technical, structural, and content-related conditions necessary for search engines to understand your website and reliably index relevant content.
Can you guarantee recommendations from ChatGPT or other AI systems?
No. Various factors determine which companies, websites, or sources an AI system uses to generate an answer. The specific system, the exact question, and other conditions all influence the result. We can establish the technical, structural, and content-related requirements to ensure that your information is presented in a way that is accessible, clear, and easy to understand.
What SEO services are included in a website project?
The scope depends on the specific project. Typically, we take into account, among other things: page structure, heading hierarchy, technical indexability, internal linking, performance, mobile display, page titles, meta descriptions, local SEO fundamentals, and clear and consistent company and service information. All agreed-upon services are transparently listed in the quote.
Do you handle ongoing SEO optimization?
Yes, for websites that we have created or that we manage on an ongoing basis. Depending on your needs, monitoring, technical reviews, and the optimization of selected pages can be part of our ongoing support services.
How much does SEO cost at MWIMMERDESIGN?
The cost depends on the scope of the website project, the current state of the website, and the agreed-upon goals. After an initial consultation, you will receive a transparent and clear quote.
Website Project with SEO from the Start
Thinking about building a new website or relaunching an existing one? Do you want to lay the groundwork for good search engine visibility right from the start?
Good planning helps ensure that your users can quickly find your company’s website online. Let’s discuss your project, your goals, and the best approach – with no obligation.
Together, we’ll determine how to optimize your services and expert information for traditional search engines and AI-powered search systems. We’ll present this information in a clear, accessible, and easy-to-understand way.
During your first consultation, you’ll speak directly with an experienced representative who will handle your website project. The meeting can take place via video call, by phone, at your location, or at our office in Munich.
More Information on Web Design
How much does a website cost?
How much does it cost to have a website professionally designed? What are the components of the cost?
Learn more about the factors that influence the price of a website.
Briefing for Web Design Projects
Are you planning a new website and not sure where to start? Our website briefing will help you answer the basic questions.
Take advantage of our Web Design Briefing.
Website Concept
Are you wondering how to organize your website’s content and structure in a logical way? We’ll explain how to go about it—in a clear and practical way.
7 Steps to a Web Concept