Logo Animation: Your Animated Logo
We produce custom logo animations tailored to your brand for websites, social media, and presentations. We always start with your existing logo or corporate design: we bring it to life with the goal of consistently extending your brand identity into moving image formats.
Your Custom Logo Animation from MWIMMERDESIGN
Your logo is a central component of your brand identity. We bring it to life with the goal of maintaining brand recognition: The animation is based on the colors, shapes, and proportions of your existing corporate design.
The basis is either an existing logo or one that we have previously created as part of a logo design project or revised as part of a logo redesign.
How Your Logo Animation Is Created: A Five-Step Process
The collaboration follows MWIMMERDESIGN’s standard project workflow, adapted to the requirements of a logo animation.
1. Kick-off & Briefing
We start with a detailed briefing: We clarify what the animation will be used for, which effects and length are appropriate, and what the technical requirements are.
2. Concept
Based on the briefing, we’ll develop an animation concept that complements your existing logo and corporate design.
3. Design and Animation
We create the logo animation and ensure that the movement, timing, and effects are consistent with the brand.
4. Approval
You will receive the animation for review and approval. As is standard at MWIMMERDESIGN, rounds of revisions are part of the process.
5. Handover
Once approved, you will receive the finished logo animation in the formats agreed upon for your project, with clearly organized files and a logical naming convention.
Typical Use Cases for Your Logo Animation
A logo animation can be used in a variety of ways:
- Website: as an animated element in the intro or at key points throughout your website.
- Social Media: as a recognizable brand identity for posts and campaigns.
- Presentations: to open or close speeches, pitches, and internal and external presentations.
Logo Animation or Explainer Video? The Difference.
Logo animation and explainer videos are two different motion design services offered by MWIMMERDESIGN. A logo animation builds on your existing logo and brings it to life, usually as a short, recurring brand element.
An explainer video, on the other hand, is a standalone, narrative format: It explains processes, products, or ideas and typically lasts 90 to 180 seconds at MWIMMERDESIGN. If you want to use your logo as a recurring animated element, a logo animation is the right choice.
If you want to convey a complex topic, a product, or a process in an understandable way, an explainer video is the way to go.
Examples of Logo Animations
The reference examples shown on this page include:
- Logo Animation for ALICIA CMS
- Logo Animation for X&Immersion
- NOVA.TV Logo Animation
- Logo Animation for 2SPL
- Logo Animation for Amazon Prime Series
- Logo Animation for bayernets
- Logo Animation for Siemens Works Council
Benefits of Animated Logos for Your Brand
A logo animation can be used to:
- to support your brand’s recognizability even in video formats,
- to visually introduce or conclude content,
- to convey the brand’s personality through motion,
- to enable consistent use across websites, social media, and presentations.
Today, moving images are an indispensable part of any successful marketing strategy. Videos and animations capture users’ attention and increase the amount of time they spend on websites and social media.
Developments in brand communication over the past few years have revolutionized the way companies present themselves. An animated logo is no longer just a static symbol; it brings a brand to life. Today, motion design can be a decisive advantage in communication and has now become affordable even for small and medium-sized businesses and startups.
- Increased brand recognition: An animated logo helps your brand stand out and be more easily recognized by viewers, which boosts brand awareness and recall.
- Enhanced engagement: An animated logo captures the viewer’s attention and makes a stronger impression than a static logo, leading to increased engagement and a memorable experience.
- Versatile Applications: From social media to video intros to live events—an animated logo is a versatile branding tool that can be used in a variety of contexts.
- Differentiation: An animated logo sets your brand apart from competitors and makes it more unique and memorable.
- Stronger brand personality: By aligning the style, movement, and dynamics of your animated logo with your brand identity, we turn your logo animation into an authentic representation of your company.
Why You Should Have an Agency Create Your Logo Animation?
Thanks to our professional execution, you can be sure that your brand will be presented in the best possible light and will stand out from the competition.
Wir verfügen über das nötige Know-how und die kreativen Fähigkeiten, um Ihr Logo lebendig werden zu lassen und die Aufmerksamkeit potenzieller Kunden zu gewinnen.
Logo Animation: Costs and Timeline
With a detailed briefing, you can be sure that we will professionally produce your logo animation and showcase your brand in an innovative way.
The cost of a logo animation depends on the scope of the project and the desired animation effects. By conducting a detailed briefing at the outset, we ensure that the logo animation is produced professionally and in line with your corporate design.
