Explainer Videos from Munich for Topics That Need Explaining
Complex Content – Presented in a Simple Way
Serious, funny, personal, or factual: An explainer video clearly and entertainingly gets to the heart of products and services that require explanation.
We design and produce explainer videos for small and medium-sized businesses and startups, from the initial concept to the final product.
- An explanatory video grabs people’s attention.
- It gets to the heart of complex messages in a simple way.
- It helps people understand the message and, as a result, builds trust.
You probably know why your service is unique or how your product works. But can you explain that to your customers concisely and clearly to spark their interest—and encourage them to buy? Does your company have enough knowledgeable employees who are also excellent salespeople? And where can your employees meet potential customers when trade shows and events aren’t taking place?
Interested in having an explainer video created?
Take the first step toward a dynamic brand presence! The initial consultation is free and non-binding.
That’s why you should have MWIMMERDESIGN create an explainer video for you
You don’t want it to be just empty noise!
Do you want to reach your target audience and captivate your viewers? Then create your explainer video with us – an award-winning agency with a deep understanding of corporate design and many years of experience in the field of video production. An explainer video agency that understands the client’s goals, thinks strategically, and implements targeted solutions.
We develop ideas and concepts for explainer videos tailored to specific communication goals. We produce videos featuring animated illustrations, comics, and still and video footage. We handle voice-overs, sound design, and the production of various language versions. Based on your briefing, we ensure the appropriate creative presentation of your products and services.
Outstanding Quality
- Custom-made videos, tailored to your goals and budget
- with high standards for pedagogy, storytelling, design, and production
- Focus on the company’s image and values to foster brand identification.
- We do not use templates or pre-produced content for our explainer videos. Therefore, we are not limited to any particular style or production method.
Genuine increase in value
- An investment that adds value to your brand
- Enhancement of your company’s image
- A competitive advantage through differentiation
- Time savings thanks to a pragmatic approach and direct communication between the client and the agency
- Comprehensive project management, cost control, and quality control
Total Customer Focus
- Availability and direct contact with a knowledgeable representative
- Straightforward coordination
- Quick implementation of change requests
Stronger security
- Honest advice and cost-benefit analysis
- Binding schedule with fixed milestones through to completion
- Production costs within the proposed budget
- Over 25 years of experience in video production for TV, promotional films, trade show videos, documentaries, and explainer videos
You are planning a project?
You are looking to exchange ideas?
You have questions?
I look forward to your message.
Matthias Wimmer
Graduate in Communication Design (University of Applied Sciences)
Master of Arts in Design
Are you ready for a free initial consultation to get to know each other and discuss your current questions? We’re happy to accommodate even short-notice requests – via video conference, over the phone, or in person at your location or ours.
Briefing for Motion Design and Explanatory Video Projects
Are you planning an explanatory video but aren’t sure exactly how to get started? Here, you’ll learn what basic questions need to be clarified in advance and how to formulate your request clearly.
Use our briefing guide.
Custom explanatory videos, tailored to your needs and designed to make an impact
You need an excellent explanatory video,
- that is distinctive,
- that highlights your company’s uniqueness,
- that gets straight to the point,
- that supports your marketing and sales efforts.
You have the story; we’ll take care of telling it.
Taking into account your brand, your communication goals, your target audience, the timeline, and your budget, we’ll provide you with personalized advice on the options for creating your explainer video. Whether animated, filmed, stop-motion, or a combination of these, explainer videos with their own unique character are the ideal solution for clearly conveying complex topics and processes. For corporations, medium-sized companies, and startups.
5 Steps to Creating an Explanatory Video
1. Concept
Consulting and Concept Development
- Goals of the Film
- Guidelines
- Strategy
- Budget
2. Dramaturgy
Concept and Content
- Definition Topic
- Content
- Look and Feel
- Plot
- Teaching Methods
3. Pre-production
Planning
- Team
- Storyboard
- Scene Planning
- Voice-over Script
- Voice-over Artist Selection
4. Production
Filming and Drawing
- Filming
- Illustrations
- Graphic Design
- Animations
- Editing
5. Post-production
Finalization
- Voice Recordings
- Music and Sound Effects
- Color Correction
- Creating the Video Files
- Release
We’ll create your explainer video
1. Tell us what you want
We keep asking questions until we understand everything. That’s the prerequisite for being creative and developing a core idea that will win over the audience.
2. We have an idea…
Together, we’ll discuss the storytelling options available and how the creative execution might look. What is the budget, and by when does the explainer video need to be finished?
3. Please Feel Free to Interrupt
We develop the storyboard, create layouts, and plan production. You provide your input: adjustments, additional information, and requests for changes.
4. Kicking Off Production with Momentum
The explainer video is taking shape. Depending on the appropriate style, we’ll create illustrations and animations, film, edit, and add sound. The characters bring each scene to life. Through regular progress updates, you’ll always be in the loop and see how the explainer video is coming along.
5. With cream, please
The production is getting its final touches. Voice-over script, sound effects, music, color adjustments, creation of the final video files – ready to upload.
Reference Projects for Explanatory Videos
Explanatory Video
Explanatory videos on the energy supply of the future for municipal utilities and industry
Explanatory Videos in Online Marketing:
Videos are used especially in online marketing and on websites – after all, who wants to read long (and boring) texts?
Use explanatory videos to:
- to increase visibility and be found more easily (Google loves videos),
- to present content more effectively and increase the time spent on the website,
- to convey a message clearly and concisely,
- to achieve better rankings and generate more conversions.
Greater Profits Through Synergy Effects
Once created, explainer videos can be used in a variety of ways. With relatively little effort, content that has already been produced can be adapted for other formats. For example, an explainer video can serve as the basis for other applications such as:
- Digital signage/digital out-of-home/point of sale (POS) or point of information (POI),
- online marketing on LinkedIn and Xing, as well as social media platforms such as Facebook, TikTok, and Instagram,
- advertisements on YouTube,
- product descriptions to spark conversation during client meetings,
- for viral referrals in recruitment to attract new employees,
- and internally for training our own employees.
Benefits of Explanatory Videos
Your explanatory video can:
- Explain your product or service without needing staff, who can now focus on other tasks,
- Capture viewers’ attention and interest in products or services that might otherwise be considered “boring” (such as bread, a machine, or a car roof rack),
- Create a need that wasn’t previously recognized,
- Reach a large number of people online. There are no spatial or temporal limitations, such as trade show booths, business premises, or opening hours,
- be there whenever prospective customers are looking for information,
- convey your company’s personality,
- be used in a variety of ways—on your website, at your trade show booth, on social media channels, in training sessions, and during sales and customer meetings,
- highlight your company’s uniqueness and increase brand recognition,
- ensure that your offering is remembered longer,
- generate leads in B2B marketing, e.g., on industry portals or Xing and LinkedIn,
- and improve service quality by serving as a tutorial for a product or service.
FAQ
What is an explanatory video?
From simple text overlays to animated infographics and even elaborate short films featuring live-action actors, an explainer video can take many forms. They all have one thing in common: conveying information is the primary focus.
A good explainer video succeeds in presenting complex and abstract concepts in a simple and understandable way.
How long is an explanatory video?
As short as possible, as long as necessary – usually between 90 and 180 seconds.
An explainer video should get to the point quickly and present the information concisely, while still giving the viewer enough time to take in and understand the content. And it should never get boring.
How much does an explanatory video cost?
Prices for an explainer video production start at approximately €3,000; typical costs range between €10,000 and €12,000. The cost of an explainer video depends on the production effort involved and is calculated by us individually for each project.
For an animated film, this includes, for example, the desired illustration style and the number of characters and graphics to be animated. For a live-action shoot, costs depend, among other things, on the number of locations required and the fees for actors and crew.
The length of the video, as well as voice-over recordings and sound design, naturally also play a role in pricing. Simply get in touch with us, and together we’ll find a solution that fits your budget.
Our quote is binding; with us, there are no hidden costs or additional charges.
How long does it take to produce an explanatory video?
Between 4 and 8 weeks, depending on the length of the film and the complexity of the production—whether it involves animated graphics in a flat design style or elaborate filming.
Close coordination and collaboration with the client are important to us, and we always meet the deadlines agreed upon in advance.
What is the process for producing an explanatory video?
From the initial sketch to the final product—a video production requires a well-defined structure. We follow a clear process with regular check-ins to ensure we’re on the right track and that everyone is satisfied with the result.
You get in touch with us, and we’ll discuss the key details of your explainer video—either in person or via video call. If you’re unsure about certain aspects, we’ll be happy to advise you and explain the pros and cons. We’ll then send you a quote that includes a treatment and a timeline for producing the explainer video.
Once you give us the go-ahead, we’ll start with the concept development and production planning. In consultation with you, we’ll develop the storyline, a storyboard, and a visual style, as well as the script for the video. After that, video production begins. We’ll film, illustrate, and animate the content. Voice-overs will be recorded, and music will be added to the film. Regular progress reviews ensure that the film develops exactly as you envision it.
Once the video is finalized, we’ll make it available to you in your desired format via a download link on our FTP server.
What makes MWIMMERDESIGN’s explainer videos so special?
We are not just an explainer video agency, but a design agency with over 25 years of experience in animation and moving images.
Our expertise in branding and strategy enables us to create highly customized productions that are fully integrated into your existing visual identity. You have a unique message, and we’ll tailor the presentation to bring it to life.
Customized solutions for various formats also simplify potential follow-up productions..
What about support after completion?
We create a secure backup of all your explainer video data on a state-of-the-art LTE tape drive. This ensures it’s always available to you.
If you need anything else after the project is complete, just get in touch with us—we’d be happy to advise you. Format adjustments, language versions, a poster campaign featuring the main character, or an explainer video Part 2—there’s nothing you can’t discuss with us.
Simply request a quote, and we’ll work with you to determine the best course of action.