Logo Redesign: Modernizing Your Existing Logo
Is your company logo outdated and in need of an update?
Does your company logo look outdated, or does it no longer align with your company’s current brand strategy?
We carefully revamp existing logos so that they look contemporary while maintaining your brand’s existing recognition value.
We update fonts, colors, and shapes and adapt your logo to meet new requirements – from your website to new digital channels.
This type of redesign is also referred to as logo optimization, logo modernization, or a logo relaunch. If you don’t have a logo yet or want to start from scratch, creating a new logo is the more appropriate solution.
Additional corporate design services:
Corporate Design Logo Design Business Stationery Brochure Design Flyer Design Design Style Guides
Would you like to have your logo improved?
Take the first step toward a professional brand image! We’ll advise you with no obligation and without using technical jargon.
We’ll redesign your logo to ensure it’s up-to-date and works across all platforms and media.
A logo that was modern and eye-catching just a few years ago may now appear outdated and unprofessional if it uses outdated fonts or colors.
Or it may no longer align with the company’s growth or new offerings. In that case, an update may be necessary to stay current and appealing.
Redesign of Existing Logos
Given the ever-increasing importance of a strong online presence, companies of all sizes are revising their brand strategies.
An update is often necessary to reflect the new strategy. A logo redesign is also intended to ensure that the logo can be used on new digital channels.
As part of the redesign, the existing brand logo will be updated and given a more modern and appealing look while retaining the original concept. We’re designing a new aesthetic to make a lasting impression. A logo redesign is the first step toward a new branding strategy.
Logo Redesign
Logo Redesign for the Pfennigparade Foundation
Your Contact for Logo Redesign
Christoph Ehlers
Graduate in Communication Design (University of Applied Sciences)
Ready for a free initial consultation?
We’d be happy to meet with you on short notice – via video conference, over the phone, at your location, or here at our agency.
Checklist: Test Your Logo!
Would you like to know if your logo meets the standards for good logo design? Subscribe to our newsletter here, and as a small token of our appreciation, we’ll send you our “Logo Checklist: How Good Is Your Logo?” for free as a PDF via email.
Our Logo Redesign Process
1. Consultation
We work with you to understand your brand and your requirements for the logo redesign.
2. Research
We research current design trends and outline possible approaches for the logo redesign.
3. Logo Designs
We’ll create several proposals for your logo redesign.
4. Elaboration
We’ll refine the chosen approach until you’re satisfied with the redesign.
5. Delivery
We will provide you with all the necessary files for the new logo.
25 Years of Experience in Logo Redesign
For over 25 years, we have been passionately creating logos that capture the essence of brands and help achieve marketing goals.
Contact us today to learn more about our logo redesign services and how we can help you take your brand to the next level.
Are you ready for a professional Brand Design?
Whether it’s corporate design, a website, or animation: Let’s discuss, with no obligation, how we can effectively showcase your company.
Reasons for a Redesign
- Your logo looks outdated or no longer fits your company.
- You’re planning to rebrand your company.
- You want to expand into new markets.
- A merger or acquisition is on the horizon.
- Your company’s name is changing.
Redesign the existing or create a new logo?
Not every existing company logo is suitable for a redesign. If the basic concept and key recognizable features remain valid, the logo can be carefully modernized and optimized to meet today’s requirements.
If, on the other hand, the symbols, message, or design no longer align with the brand, a new logo may be the better solution. We analyze the existing company logo and provide an honest assessment of whether a redesign is sufficient or if creating a new one makes more sense.
Things to consider when redesigning a logo:
- Your brand values and messages,
- your target audience and its preferences,
- the history of your company and your brand,
- current logos and design trends,
- the longevity and versatility of the new design.
- The design allows for logo animation.
Rebranding: What Are the Real Benefits of a New Logo? (Article in the Handelsblatt)
Request a free project quote
Would you like to further develop your brand identity or discuss a specific project? Please briefly describe your plans. We’ll get back to you personally.
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History of Logos
What is the origin of logos? How have they evolved? From ancient symbols to modern digital logos.
Learn more about the history of logos here.
What Is a Logo?
Why do you need a logo? Where do logos come from, and what types of logos are there?
Learn more about “What Is a Logo?” here