Teaser Film for the Literaturfest München: The Rewind Idea
Project duration: March 2015 – July 2015
From March to July 2015, MWIMMERDESIGN developed a humorous teaser video for the Munich Literature Festival based on the “rewind concept” and produced it in just one week.
Rewind. Reset. Replay.
Client and Project
The client is the Literaturhaus München Foundation, the organizer of the Munich Literature Festival. Working within a tight timeframe and on a limited budget, the foundation needed a video for multiple channels: digital information screens on Munich’s public transit system, social media, and the festival’s opening event.
MWIMMERDESIGN was tasked with developing a humorous promotional video that would work across multiple channels.
Strategy
MWIMMERDESIGN developed the “Rewind Idea”: a concept based on movie scenes played in reverse, designed to grab attention and convey the message in an entertaining way.
To bring the concept to life, the agency also organized actors and filming locations.
Implementation
Filming took place over the course of a single day at several locations, followed by editing, post-production, sound design, and the creation of various versions for the different distribution channels—all within about seven days.
The Event Teaser – Roll the film!
The following were delivered:
The teaser video, in several versions tailored to specific channels, for information screens, social media, and the opening event.
Our Services in a Project Context
