Rebrand for the Management Consultancy TESEON
Corporate Design Development for Teseon – Complexity Engineers
MWIMMERDESIGN has redesigned the corporate identity for TESEON – Complexity Engineers, a management consulting firm with academic expertise in startup consulting: logo, design system, and website, which won an award at the ReBrand 100 Global Awards.
Background and Assignment
TESEON – Complexity Engineers is a management consulting firm that combines the dynamic agility of a young company with the academic expertise of its founders, who bring over ten years of industry experience to the table.
This combination was to be reflected in the company’s redesigned visual identity and on its new website. MWIMMERDESIGN was tasked with rebranding the company.
Procedure
In order to meet the company’s communication needs and accommodate its diverse applications, the new corporate design had to be flexible, clear, and, of course, recognizable.
It was based in part on the previous design to maintain a certain degree of continuity in the company’s communications.
Result
The result is a flexible logo design and a design system with a wide range of applications.
In addition to a new typeface and a clean, uncluttered basic layout, the so-called “pixel clouds” were implemented as a design element and existing key visuals were integrated; a new, more vibrant and confident color palette was another key feature of the redesign.
The project received a nomination for the German Design Award and was honored at the ReBrand 100 Global Award.
The following were delivered:
The rebranding includes, among other things, the logo and design system, stationery and business cards, as well as the new website.
Our Services in a Project Context
Complex challenges solved quickly and efficiently – by the Complexity Engineers
Awarded:
Your contact person for this project
Christoph Ehlers
Graduate in Communication Design (University of Applied Sciences)