Law Firm Branding for the Patent Attorneys 2SPL
Project duration: March 2023 – October 2025
Logo, branding, and website to attract more clients
MWIMMERDESIGN developed a new branding concept for the patent law firm 2SPL, including a logo, business stationery, and website, which underscores the firm’s distinctive positioning in the traditionally conservative intellectual property market.
The new, bold, and confident brand identity of the patent law firm 2SPL underscores its distinctive positioning in a traditionally oriented market. The new 2SPL brand identity is clear, functional, and vibrant, embodying a unique identity without compromising professionalism.
Branding Logo Design Website Concept Web Design SEO Stationery
The updated visual identity of the patent law firm 2SPL stands in stark contrast to the typical, rather conservative designs common in the industry.
By combining clarity, functionality, and vibrancy, 2SPL’s new branding embodies a unique identity characterized by both a modern style and a commitment to professionalism.
This new, confident image not only signals the firm’s innovative strength and dynamic approach, but also its independence and autonomy in a traditionally structured market environment.
The Rebranding of the 2SPL Law Firm
The new 2SPL visual identity is clean, functional, and vibrant, embodying a unique identity without compromising on professionalism.
Our Services
Enhancing the Law Firm’s Public Image Through Comprehensive Corporate Branding.
- Branding: We have developed a unique and consistent brand identity whose values and vision are reflected in the corporate design. Consistent messaging across all communication channels is key.
- Logo: Design of a professional logo as the foundation of the brand identity. A memorable and timeless logo design that leaves a lasting impression.
- Web Design: The law firm’s website is often the first point of contact for potential clients. The custom web design ensures a user-friendly online presence that perfectly represents the brand.
- Business Stationery: Professionally designed business cards, letterhead, and presentations are essential for consistent brand communication.
The 2SPL Logo Redesign:
Winner of the Award of Excellence at the 15th WOLDA – Worldwide Logo Design Award
The law firm’s logo
The new logo exudes self-confidence and individuality and reflects a commitment to holding its own against the competition. It symbolizes a modern, service-oriented approach. It is characterized by clarity and dynamism, while expressing key elements of the brand identity, such as the highest level of technical expertise and efficiency.
The logo stands out for its clarity and dynamism, while at the same time highlighting the core values of the brand identity—such as the highest level of technical expertise and efficiency. It is a powerful symbol that underscores the company’s market position and commitment to excellence.
The law firm’s new tagline
The slogan “Turning Ideas Into Value” succinctly captures the firm’s core mission: creating and protecting intellectual property rights that are of great economic value to its clients.
This core commitment is reinforced by a visual seal featuring the iconic 2SPL paragraph symbol.
This symbol, which is an evolution of the firm’s previous logo, serves as a strong visual identifier and underscores the firm’s long-standing expertise and commitment to professionalism.
The visual design, combined with the tagline, conveys trust and professionalism, which are essential for attracting and retaining clients.
Example: PowerPoint Master Slides
The New Color Scheme
Fresh, surprising, and different. With its fresh and surprising approach, the law firm 2SPL is setting new standards. The unusual color palette is not only a visual highlight but also a clear statement: 2SPL deliberately sets itself apart from the competition, thereby demonstrating its uniqueness and innovative strength within the industry.
This clearly defined aesthetic not only strengthens the brand but also increases clients’ trust and goodwill.
The New Font
A central element of the new corporate design is the Coco Sharp typeface. Inspired by traditional sans-serif typefaces and modernist principles, Coco Sharp is based on a classic geometric structure that, through humanistic proportions and visual adjustments to key letters, creates a warm, subtle texture—both on paper and digitally.
A wide variety of alternative letterforms makes it possible to convey different historical moods, including elegant, unconventional, and surprising designs.
The Law Firm’s New Website
Simple. Faster. Better.
The newly developed law firm website is designed to provide the firm’s clients with the information they need even faster and more effectively. Clear and easy to navigate, the website offers visitors a comprehensive range of information.
Thanks to the website’s clear structure, clients can easily find the information they need, whether it concerns the firm’s areas of practice, the attorneys’ expertise, or recent case law. In addition, the website provides easy access to the firm’s contact information, allowing clients to schedule appointments or ask questions quickly and easily.
The website’s multilingual design allows international clients to access information in their native language, thereby facilitating communication and the exchange of information.
Search Engine Optimization
(SEO) for law firm websites is an essential part of marketing efforts. To attract more clients to the firm, a law firm must rank high in search engine results online.
By strategically optimizing their law firm’s website, attorneys or law firms can effectively attract new clients. SEO is particularly effective in this context, as potential clients can find local services directly when they perform a search.
Small law firms in particular benefit from professional law firm marketing. A comprehensive online presence with a clearly defined target audience and area of specialization is essential. This allows new clients to find the firm. Effective law firm marketing starts with a professional website.
Content Marketing for Clients
In the News section, the law firm keeps users up to date with the latest industry and company news. It covers relevant topics in tax, business, and labor law, and presents recent court rulings and changes in legislation.
In addition, informative articles on various legal issues are published to help readers better understand complex legal topics.
In addition, informative articles on various legal issues are published to help readers better understand complex legal topics. Through regular updates and high-quality content, the law firm positions itself as an expert in its field and builds a relationship of trust with users. This helps ensure that the firm is perceived as a reliable point of contact for legal questions and enables it to attract new clients.
The 2SPL-Website:
Winner of the 2024 Web Excellence Awards
Additional Applications of the New Corporate Design
Law Firm Marketing for Attorneys and Tax Advisors
In a highly competitive and often conservative market environment, it is crucial to stand out through strong and distinctive branding.
A professional law firm design and a well-designed law firm website not only convey trust and expertise, but also strengthen the brand identity.
This helps retain existing clients and attract new ones, while at the same time reinforcing the lawyers’ position as innovative and reliable partners.
Our portfolio features additional examples of successful corporate branding.
