Brand Launch Film for oinio
Project duration: May 2015 – October 2015
From May through October 2015, MWIMMERDESIGN developed an animated promotional video for ITB Consult to launch the new oinio brand at the Salesforce World Tour.
Client and Project
ITB Consult, an IT consulting firm with 100 to 500 employees, specialized in cloud-based CRM solutions early on and grew to become the leading European Salesforce provider.
This development was intended to be reflected in a new brand identity and repositioning as a consulting firm specializing in cloud solutions and digital transformation.
MWIMMERDESIGN was tasked with creating a promotional video to introduce the new oinio brand, which was to coincide with the launch of the Salesforce World Tour.
Strategy
The main challenge was to make abstract, cloud-based IT services visually tangible.
The strategy was built around a narrative arc that tells the company’s story and directs attention to the new brand, centered on the key question of how unexpectedly digital connectivity became the foundation of the business.
Implementation
The promotional video illustrates how ITB Consult recognized and capitalized on the potential of digitalization early on, while positioning oinio as a consulting firm specializing in cloud computing, digitalization, big data, and the Internet of Things. The video marked the beginning of the ongoing marketing campaign for the new oinio brand.
The following were delivered:
Services include consulting, story and storyboard development, voice-over script writing and voice recording, music and footage research with licensing, layout and graphics, editing, animation, color correction, and versions tailored for different purposes.
Our Services in a Project Context
